Company Objectives

Set, track and publish your organizational objectives to drive awareness and ensure everybody is aligned.

Company Objectives


Publishing inspiring, challenging company objectives gives everyone a goalpost to work towards and brings meaning to the work they do for the company.

Company objectives are the overall strategic objectives for the full organization. By making company objectives publicly available to all employees you can help keep them top of mind and give everyone a framework from which to build their own objectives.

The Company Objectives app includes the following:

  • Objective name and details - keep it short, specific and inspiring
  • Strategic themes to group your objectives together, such as Growth, People & Culture and Operational Excellence
  • Key metrics by which the success of the objective will be measured
  • A section for ongoing updates and progress reports

Company objectives should be owned and updated by the senior leaders in the organization. Employees can align their own goals to these objectives, and can provide their thoughts and updates to the company objective by using the Comments section of the app. This gives everyone a sense of ownership of the company's growth and transparency in what you're all working towards.


  • Create alignment across all departments, teams and individuals
  • Keep the company's strategic vision top of mind for everyone
  • Hold leaders accountable to the targets they set

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