A job seeker’s feelings about an organization’s job application process. Applicant attitudes and behaviors are important for a number of reasons and can impact abandonment rates (the number of people that start but do not finish completing a job application on the company’s applicant tracking system) and employer branding attitudes (an organization’s reputation as an employer).
Often an organization will create a unique career site for the hiring process. This provides applicants with a dedicated space to find a job opportunity or to learn how the recruiting process works. If the candidate is successful they can be informed of progression to the next stage of interviews or to receive the job offer.
Giving applicants a positive candidate experience is important to encourage a good number of applications. If the majority of candidates are disengaged or unmotivated by the recruiting process then this has an effect on the number of applicants and how many talented individuals will show an interest.