A Web log written for and posted to the Internet. Readers access the blog through the Web or subscribe to the blog’s RSS (Really Simple Syndication) feed and receive alerts when there is a new posting. Blogs are becoming increasingly important to HR suppliers in order to increase their company’s visibility, communicate with customers, and promote their products or services to establish themselves as thought leaders.
Business blogging provides information on their specific area of expertise. When running a blog, the combination of content creation and social networking can have significant positive effects for raising awareness of a particular site or business.
Drawing traffic to a site can earn money for bloggers through advertising. Bloggers with enough subscribers are able to generate enough income to solely focus on their writing without financial concerns.